Joe went up for insulation. He came down with a roof leak.
Benjamin called for attic insulation quotes and got the usual: a guy with a flashlight, thirty seconds, a number. Joe went all the way in. He came back down with photos of HVAC ducts bleeding conditioned air into the attic and a roof leak nobody had mentioned — neither of which Joe does. He told them anyway, gave them names, and quoted the insulation at about the same price as everyone else. That's the whole business model.
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